![IceCool Technology keeps palm rests cool, placing heat-producing components away from users](https://cdn.simplyfixit.co.uk/cdn-cgi/imagedelivery/re6P7HU1zHb6AAi8CkEnMA/simplyfixit.co.uk/2012/12/top_banner.jpg/w=9999)
![The ASUS X401A features several color choices to express your own style](https://cdn.simplyfixit.co.uk/cdn-cgi/imagedelivery/re6P7HU1zHb6AAi8CkEnMA/simplyfixit.co.uk/2012/12/x401_ov2.jpg/w=9999)
Multi-color design
The ASUS X401A features several color choices to express your own style.
Powered by Intel® processors
Genuine Windows® 7 Ultimate or other editions available, Intel® Core© i3 or Pentium© processors, integrated graphics, and up to 4GB DDR3 video memory boost productivity and multimedia output. ASUS X401A notebooks deliver the best mobile performance in their class for both work and play.
Stay comfortable with IceCool technology
![Stay comfortable with IceCool technology](https://cdn.simplyfixit.co.uk/cdn-cgi/imagedelivery/re6P7HU1zHb6AAi8CkEnMA/simplyfixit.co.uk/2012/12/iceCool.jpg/w=9999)
Exclusive ASUS engineering has created a unique internal layout that keeps heat away from palm rests and from users. Always below body temperature, palm rests feel cool to the touch, and are therefore more comfortable to use even during long sessions.
Smartphone-like responsiveness with instant on*
![Smartphone-like responsiveness with instant on*](https://cdn.simplyfixit.co.uk/cdn-cgi/imagedelivery/re6P7HU1zHb6AAi8CkEnMA/simplyfixit.co.uk/2012/12/instantOn.jpg/w=9999)
Only ASUS notebooks offer you true 2-second instant on resume from sleep or hibernate, cutting out long reboot times and putting you back to work or enjoyment right where you left off. Thanks to ASUS Super Hybrid Engine II technology, you also get up to 14 days of standby, with auto data backup should battery charge drop to 5% or less.
*Actual X401 standby time may vary due to specific component performance, connected devices, and environmental differentiation.
SonicMaster Lite audio amazement
![SonicMaster Lite audio amazement](https://cdn.simplyfixit.co.uk/cdn-cgi/imagedelivery/re6P7HU1zHb6AAi8CkEnMA/simplyfixit.co.uk/2012/12/sonicMaster.jpg/w=9999)
Exclusive ASUS sound enhancement turns the new X Series into highly capable multimedia notebooks, with the best sound in their class: more power, wider range, and improved clarity combine to offer a more satisfying multimedia experience.
![The ASUS X301A features several color choices to express your own style](https://cdn.simplyfixit.co.uk/cdn-cgi/imagedelivery/re6P7HU1zHb6AAi8CkEnMA/simplyfixit.co.uk/2012/12/x401_ov1.jpg/w=9999)
![The ASUS X301A features several color choices to express your own style](https://cdn.simplyfixit.co.uk/cdn-cgi/imagedelivery/re6P7HU1zHb6AAi8CkEnMA/simplyfixit.co.uk/2012/12/x401_ov1a.jpg/w=9999)
Work and enjoy faster with USB 3.0
![SonicMaster Lite audio amazement](https://cdn.simplyfixit.co.uk/cdn-cgi/imagedelivery/re6P7HU1zHb6AAi8CkEnMA/simplyfixit.co.uk/2012/12/USB3_0_icon.jpg/w=9999)
Now standard on X Series notebooks, USB 3.0 transfers data up to ten times faster than USB 2.0, leading to quicker backups and access. When even a 25GB Blu-ray HD movie takes just 70 seconds to transfer, you can really say goodbye to long-wait frustrations.
![](https://simplyfixit.co.uk/wp-content/uploads/2012/12/C95uEpFbTqPqgocG.jpg)